Target Studios: Gay Erotic Video Index

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The first brochure officially launching Target Studios was mailed out to several thousand people around the world in July of 1974. The man behind the camera, Jon Target, had created another, Colt Studios, seven years before with Rip Colt and nursed it to great success. However, differences of opinion between Jon and his partner convinced Jon that it was time to split and start out fresh, and the idea for Target was conceived.
Now, almost five years later, Target has solidly established itself as one of the prime forces in the field of male erotica. Their models, many of them exclusively with the studio, and headed by "stud-in-residence" Bruno (whom Jon discovered some years ago playing volleyball in Miami), are among the hottest in the business many say the hottest-and the quality of production excellence has set standards for their rivals all over the country.
"What we're trying to do," says Jon, "is to bring the audience out there as close as possible to the models. Our models are hot by today's standards: not oversized beefcake, but hunky sex symbols. There are very few of them that any gay guy out there wouldn't want to jump in the sack with. Since that's not always possible, we try to give them second best, presenting the model as totally as possible, and leaving the rest to the customer's imagination."
Target's magazines, Javelin, Ramrod, Dart and their newest creation, Lancer, are several cuts above the standard fare offered by your corner bookstore, but it is perhaps their films which have helped most to establish the Target name. You will always find a little plot in a Target film, and usually an amusing or ironic ending. What comes in the middle (along with the models) is, as one reviewer puts it, "Softly filmed and wonderfully framed sequences." Jon readily admits that making movies is his first love, and hopes someday to graduate to feature-length films, but not, he says, before he is ready. "There's no reason why erotic films such as Pool Piece or Sunstruck can't be done artfully," says Jon. "I really believe the old school of 'wham-bam-thank-you-man' in sex films is dead. And I, for one, say Rest In Peace.
"Making sex films is probably the best training ground you can find for the novice filmmaker. Frankly, I enjoy shooting the beginnings and ends of the films best. The middle, or sex part, is really hard work. Being creative enough to find a new approach to something that's been done a few thousand times already is tough and that's a real challenge. Overcoming that challenge is what this business is really all about. Judging from our movie sales and comments from the customers, I guess we're doing something right." Right on!

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Gay Erotic Video Index

Target Studios